英语播客初级版 第270期(外教讲解):讨论竞争

Mr. Ford: Now, of course, with all this cutting-edge technology there must be a catch, you might ask yourself. I bet the retail price will be too much for most consumers, you might say. Well, you’d be wrong!
Mr. Ford: Yes, of course the x420 is aimed at the luxury market, but if you compare the price of our leading competitors, the x420 represents incredible value for money. At only15,000RMB it is far more affordable and far more attractive than almost every leading brand and model.
Mr. Ford: So, what differentiates us from our competitors? Well, if we compare Orange’s luxury MP40 range then we can really highlight some of the differences.
Mr. Ford: Now, of course Orange has an enviable record for producing revolutionary and top class products, and I must admit the MP40 is a breathtaking machine. However, for most consumers the MP40 is simply far too expensive to consider.
Mr. Ford:Compared with the x420 it is more expensive and there’s no doubt that considering the quality and workmanship that goes into the x420 we really win hands down on value for money.
Mr. Ford: Also, if you compare the after sales service we offer I think we can proudly boast the best customer service facilities in the whole lap-top sector. As opposed to most of our rivals, we guarantee quality, we guarantee service and we guarantee reliability.
Mr. Ford: The questions we must ask ourselves are ” What does the Alpha brand stand for? and also ” How can we set ourselves apart from our competitors? The answer to both of these questions is the same， my friends.
Mr. Ford: Alpha stands first and foremost for quality, for excellence and for service. If we always stick to this philosophy then I’m confident that we will really be able to expand our market share significantly. Okay, let me move on now to give you an idea of our marketing campaign for the x420.
cutting-edge a.最新最先进的
catch n. 隐藏的问题
aim v.目标
differentiate v.使有差异
highlight v. 使人们注意到
enviable adj. 令人羡慕的
foremost adj.最重要的
Mr. Ford: 你也许会扪心自问，x420虽然使用了所有最新最先进的技术，那肯定还会有隐藏的问题，。你也许会说，我预计的销售价格对于大多数消费者来说都太高了。但是，你们错了。
Mr. Ford: 是的，x420瞄准的是奢侈品市场，但是如果你将价格和我们的主要竞争对手相比较，x420远远物超所值。售价1万5千人民币，这比所有的品牌和型号都能使顾客承受得起，而且对他们更有吸引力。
Mr. Ford: 那么是什么使我们与竞争对手不同?如果我们将产品同Orange公司的豪华MP40相比，我们就会注意到一些不同之处。
Mr. Ford: 尽管Orange有着引领革命和生产顶级产品的令人羡慕的记录，我必须承认MP40是令人赞叹的机器。尽管如此，对于大多数消费者，MP40太贵了而不会考虑去购买。
Mr. Ford: 同x420相比，MP40贵了很多，考虑到质量和做工，毫无疑问x420在性价比上绝对胜出。
Mr. Ford: 而且，如果你比较售后服务质量，我认为我们提供的服务是最好的。同对手相比，我们能确保质量，确保服务，并保证可靠性。
Mr. Ford: 我们必须问自己的问题是“Alpha品牌代表着什么”，还有“如何能使我们与竞争对手不同?”
这两个问题的答案都是相同的，朋友们。
Mr. Ford: Alpha代表着一流的质量，完美和一流的服务。如果我们坚持这些原则，我有信心我们能够显著地扩展市场份额。下面我们来谈下x420销售团队的情况。